Setting up Facebook Retargeting Ads are as easy as 1,2,3!

We are all wanting to convert Facebook visitors into customers, but it is always a daunting task if you do not know what you are doing. Did you know that Facebook Retargeting Ads is one of the cheapest and best ways to get conversions?

I have put together a simple 3 step process to do this.

Firstly you need to install the Facebook pixel on your website:

• Go to pixels, click Add Data Source, assign a pixel name and put in the URL of your website.

• Click create then select "Use an Integration or Tag Manager" then choose a partner.

• Just follow the instructions as it will walk you through on what to do.

• Copy your pixel ID then go to your website to insert the pixel.

Step two is to create an audience:

• Once your pixel is activated and correctly working, it will collect an audience and to make sure that it does that accordingly, you need to customize it.

• To do that, go to Audience under Assets, click Create a Custom Audience. What I would suggest is that you create an Audience for everyone who visited your website in the past 30 days and assign a name to it. Then, create another audience for everyone who purchased from your website in the past 30 days.

And the final step is to create the campaign:

• Go to Ads Manager, click create and if it gives you a pop-up, select Guided Creation so you can learn more about your options.

• Assign a name for your campaign, click continue then select the Custom Audiences you have created. What I recommend is that you select the Audience for everyone who visited your site in the past 30 days.

• Upload an Image and make sure that your image does not have too much Text because Facebook may end up not showing your Ad or they will penalize you if it does.

• Paste the URL of the site where they can purchase your product not the URL for your site's homepage.

• Put in the daily budget that you are comfortable with but I recommend you put in R50, click continue.

• You also have the option to edit the placement to customize as to where you want your ads to be seen, it can be shown on the feeds, right column, stories, Instagram and it is completely up to you if you want to unchecked any of the other options. Just make sure to do some research about these options if you're not very familiar with them.

• Once you're done, click confirm.

You also have the option to edit your campaign anytime you want to by clicking Edit under the campaign name.

Once you are done with all the changes, click Publish then your Facebook Retargeting Ad is good to go.

All that can be done in just 5 minutes! Happy retargeting!

Let us know if you have seen our advert!