6 Ways to Stand Out on Social Media this Season!

The holiday season is HUGE for any e-commerce business, and with covid, it is believed that more people will be doing their holiday shopping online. Now all you have to do is get in on the action, but how do you stand out from all the noise on social media? I have listed some tips for you!

First, host a holiday-themed giveaway. Doing a giveaway is a great boost for brand awareness, to get more likes, and to promote your products, and it is easy to set up. The key to a successful giveaway is PLANNING; you will want to identify the purpose and the goals of the giveaway. Ensure your audience knows the price, how to enter, and when the winner will be announced.

The second tip is to run a customer appreciation campaign; what is that!? The holidays are all about showing appreciation for the people around you, and why not include your followers and customers. One of the best ways to do this is to use user-generated content and give your customers a virtual shout-out. You can also show your customers appreciation with an online-only promo code. The third tip is to launch a new product just for the holidays. Remember, a lot of work and planning goes into launching a new product, so it is important to start early. The fourth tip is to give back to those in need. Many brands are choosing to give back to those in need and focus on the feel-good factor of the holidays. This could be instead of giving your customers a discount, and you donate a portion of the sale to a charity of choice. Not many customers need a special discount or coupon; they support a business coz it aligns with their values.

If you are looking to make a big mark this holiday season, I would recommend running an influencer marketing campaign. Partnering with an influencer is a great way to introduce your business to a new audience, and this will help get your customers into the buying spirit during the holidays. Remember to start this planning process early as influencers get flooded with pitches this time of the year. And also, give yourself time to find the right influencer for your brand; you want to be sure that their followers are your ideal clients. You can even grow your email list during the holidays by sharing a free downloadable resource. Once you have someone’s email address, you can send them value-packed emails that can help drive conversions for your products and services. The key is to think about what your ideal client would not think twice about signing up for. This could be anything from a free worksheet, a challenge, a mini-course, a free sample, or an exclusive offer. At the end of the day, holiday marketing campaigns do not have to be complicated and, when done right, can deliver great results for your business. What are you planning for your holiday campaign?